Synopsis

Because the song I have chosen mainly focuses on relationships and social life and I will be focusing on exactly that. The music video will be based around a guy who has to take a road trip with his friends to meet his girlfriend who is at university somewhere else in the country. The video will start off with him at work receiving a text from his girlfriend asking when e is leaving he will reply and soon after his friends will pull up in a car. From there on the music video will constantly switch between shots of hi m and his friends in the car and the band playing the song with occasional shots of skating and some of the band members in other situations and environments.  Towards the end of the song the car will break down leaving the guy stranded with no way to get to his girlfriend but he notices a bike that has been abandoned and continues on his own without his friends. The video will then end when the couple have met showing the journey has been completed and showing the themes of the song as being in a relationship and having fun with friends.

Performer analysis

The style an image of all time low is one that is often general off all pop punk bands. They tend to promote fun and humour in their videos as well as with their image for example in photo shoots, album covers and interviews. They usually try to stick to a more “jeans and t-shirt” appearance as most pop punk bands do such as blink 182 and new found glory.  Their songs, are again, typical of the genre as they tend to sing about relationships and growing up.

As seen in the pictures, instead of coming acros as a serious band they attempt to show the audience they are fun and different in attempt to captivate peoples attention. This is normal for all bands of this genre as they like to appear different from normal bands.

Genearally All Time Low film in a studio or use "as live" footage. This is evident in alot of thier music vidoes such as weightless or even, in the song ive chosen, somewhere in neverland. This makes filming and editing alot easier as it is filmed in a controlled enviroment as well as allowing actors to be in the music video as oppose to the public making the process alot easier.





lyric analysis

Say goodbye to the halls and the classes
Say hello to a job and the taxes
The weekends with old friends spilling into 9 to 5 routine
Tell me how you feel over and done with
Like your life is a map with no compass to guide,
At the bar drinkin’ way too much
We sing along to "Forever Young".
So here we go again
Wishin’ we could start again
Wendy run away with me
I know I sound crazy
Don’t you see what you do to me?
I wanna be your lost boy
Your last chance, a better reality
Wendy we can get away
I promise if you’re with me, say the word and we’ll find a way
I can be your lost boy, your last chance
Your "everything better" plan
Oh, somewhere in Neverland
(Somewhere in Neverland)
We’ll start a life of the plain and the simple
Of great times with far better people
And weekends with our friends
Laughing about the wine that stains their teeth
We’ll talk about how your parents separated and
How you don’t wanna make the same mistakes as them
I’ll say it’s all about stickin’ it out
And trying to feel forever young
So here we go again
Wishin’ we could start again
Wendy run away with me
I know I sound crazy
Don’t you see what you do to me?
I want to be your lost boy
Your last chance, a better reality
Wendy we can get away
I promise if you’re with me, say the word and we’ll find a way
I can be your lost boy, your last chance
Your "everything better" plan
Oh, somewhere in Neverland
So here we go again
Wishin’ we could start again

Wendy run away with me
I know I sound crazy
Don’t you see what you do to me?
I want to be your lost boy
Your last chance, a better reality
Wendy we can get away
I promise if you’re with me, say the word and we’ll find a way
I can be your lost boy, your last chance
Your "everything better" plan
Oh, somewhere in Neverland
Oh, somewhere in Neverland
(Somewhere in Neverland)

• Talking about leaving college, growing up and getting a job and losing alot of your social life.
• Feeing lost in life and dont know what direction to take also feel like your life has come to an end and tere isnt much else to do other than work and try to have fun at the weekends.
• Saying how he wishes that he could start his life again. Possibly so he could chage things hes done wrong or just to have a more sucessful life or social life.
• The chorus asking someon (possibly his grlfriend or someone he loves) to run away with him and maybe start a new life of thier own away from everything else to make a fresh start. Also makes a reference to peter pan with lines such as "i can be your lost boy" as well as the name of the song its self and a line in the chours of "somewhere in neverland"
• Promising a new life with new people aside from the normal work colleagues in his normal day and life. also a juxtaposing line as he says "weekends with our friends laughing about the wine that stains thier teeth" promising amd dreaing of a better social life and more time with thier friends instead of it being taken up by work.
• Saying how thier relationship will be better than her parents because they seperated meaning that he is promising that thier relationship will last and this is reinforced by when he says "ill say its all about sticking it out" meaning that no matter what happens they will stick together as well as instead of saying "singing forever young" he says "tring to be forever young" whch again ties in with th theme of peter pan and the lost boys.

Song length: 3:47

The Purpose of Music Videos

Music videos are something we take for granted in recent years but they have only been around since 1975 when the first “real” music video was released by Queen with their song Bohemian Rhapsody. Since then the concept of the music video has taken the world by storm and nearly every band that has been signed by a record label, and even bands that haven’t are producing videos to accompany the music they make. In this essay I will be outlining who music videos promote, the strategies of marketing, how the artists and companies make their money and different media outlets.

Music videos are a massive part of the music industry as they help to promote, not only the artists, but record labels and directors too. There are many types of music videos that are made and a good example of the most popular music videos are ones that are “quirky” and “fun”. Ok Go is a good example of how a band can promote themselves but also the record label they are signed to in this case being Capitol Records. Ok Go have produced multiple videos that interest the viewer’s such as the popular dance on the treadmills video to their song Here It Goes Again. Music videos such as these interest people in the band’s music, their videos, as well as interests up and coming artists in the record labels and the director such as George Ant because they might want a music video similar to Ok Go’s video to promote themselves.

When watching a music video is will soon become evident whether or not the music is mainstream. Popular artists such as Rihanna and Justin Bieber will have very professional, polished music videos as to reflect their image. These music videos generally contain elements such as more extravagant special effects, back up dancers and a wide array of props. Usually these more well-known artists will be shown on MTV, ITunes and Spotify. Other, independent bands, will have a much lower budget to produce their music videos, they will have a much lower budget and due to this fact that they are not a well-known band they will have to upload their videos to a free video web hosting site such as YouTube to promote themselves also they won’t have as many special effects or extras, if any, to make their video look better however some low budget productions do make it to television however they don’t get shown during prime time television and are usually shown late at night or early in the morning. There is also the niche side to the music industry. Music videos such as Aphex Twins Window Licker is a video that won’t be shown during peak times due to its alternative content and videos such as these are usually shown during the early hours of the morning as videos such as these include content that is not suitable for everyone.

Payment is a big issue for record labels and artists and usually they will gain money through royalties. When an artist’s song is played on the radio or the video is played on, for example, television the artists of that particular song will be paid through royalties meaning every time a media outlet plays an artist’s song they must pay to do so. However it would be near impossible to keep track of how many people are watching a particular music video, so instead, record labels will take into account how popular a certain genre is, how well the artists earlier singles sold and other data to come up with a rough estimate of how much to pay the artists. Generally the more mainstream artists earn more money as they are played on the radio and music channels over and over again.


How we watch music videos has evolved throughout the past 10 years. Now we use the internet to view most music videos but we view them in a variety of different ways. A media outlet is the term used to describe devices such as televisions, laptops, computers, mobile phones anything that allows us to watch any form of media usually through use of the internet but also through the television as well. Due to the fact that there are now so many media outlets it allows the public to easily access music videos but also to share them with their friends also, websites such as YouTube allow new artists to publish their videos. Although it is a disadvantage that because so many people upload to sites such as YouTube every single day it’s very difficult to find those people who are truly talented as oppose to the people that do it for fun.

Synergistic marketing is a great way for record labels and other companies promote their product through the use of merchandising. A prime example of this would be High School Musical. When the film was first released it was incredibly popular and there was merchandise such as t-shirts, bed covers, posters, mugs almost anything. The High School Music producers will make a deal with, for example, a t-shirt company and say for every £5 t-shirt that is sold £2 of that price goes to the producers of the film. This is the same for music videos and tracks and for every time someone buys a t-shirt with the band logo for £5 then £2 of that goes to the record label. Synergy has been used by many other films and bands such as Simpsons, Star Wars, Batman and Pink Floyd. Synergistic marketing is a great way for companies to make the most out of their product and gain maximum profit by allowing other companies to use their brand name for a price. An example of this would be for All Time Low to allow a T-shirt company to use their band logo I exchange for payment.

Music videos have taken over since the first music video was introduced. If a song is produced by an artist now it would be very unlikely that song would be popular unless it had a music video attached to it and sometimes the music video makes the artist popular for example, LMFAO I’m Sexy and I Know It. The internet plays an integral part in the music and media industry as it allows a huge audience to view music videos at the click of a button. As well as this it encourages people to become musicians as they strive to create their own songs and videos and in conclusion the reason I think music videos are so popular is because they allow for creativity and simply they give you something nice to look at.

Comissioning essay

There are many job roles when It comes to the commissioning process such as commissioning editors, producers, directs script editors, agents and writers. A commissioning editor is the person who will filter through the ideas that come in and decides whether an idea is professional or relevant enough to be aired on television. Usually commissioning editors work within a specific style or genre allowing them to gain experience in that area and over time knowing what ideas have potential and which are ridiculous. They will usually supervise a production after they have given the go ahead for funding to make sure that the money isn’t going to waste. The producers also work alongside the commissioning editor and administrate areas such as finance, health and safety and legal issues. We then come to the director. It’s the director’s job to put across his vision to the rest of the crew to recreate the image in his head, they supervise everything practical that’s going on such as the camera crew, the talent, the props department, everything and anything that will be included in filming the director has a say in and its his job to take a majority of the responsibly when on site. There are also script editors. They will search through the script and make any changes that they feel would help the story appeal to the audience more depending on the genre. You also absolutely need an agent if you want to be commissioned because if you don’t have an agent it is unlikely you will become known and your work will not be recognised. An agent represents you and everything that you stand for; he will advertise you to the major companies and hopefully get them interested in your production. Finally there is the writer, he is the source of the idea, without the writer there would be no production. Sometimes the writer will sell his script straight off for money but other times he will stick around and oversee the project to make sure it goes according to his plan. They write the script and include all the characters, the locations and spill their ideas into the pages of the script.

Getting commissioned is the single most difficult for a writer. Many famous writers have admittedly failed when trying to get commissioned multiple times and have only been successful because of a “lucky break through in one of their ideas”. Corporations such as the BBC have set up websites specifically for new and upcoming writers such as “the BBC Writers Room”. This scheme helps new writers by telling them how they improve on their scripts and also if they like the script enough possibly pass it onto a corporation that might be interested or maybe recommend it to the BBC itself.

The BBC is commissioned by Ofcom a regulating body that enforces rules such as no swearing before 9pm on television and decides what would be and what won’t be suitable for television. Commissioning bodies are something writers need to keep in mind when creating a script or screenplay because if, for example, it contains too much bad language or in fact too strong bad language because if it does then Ofcom may decide to take it off the air or not even give it a chance at all. You could also pitch your idea to and independent production company. These companies are usually hired by bigger corporations, such as the BBC, to create a television series that would be suitable for an allocated time slot. A good example of this would be the hit T.V series Sherlock. Writers often sell their ideas to production companies straight away, take the money but then lose all power over what happens to the final product. Although some writers do work in calibration with television series directors to attempt to recreate the writers intended vision it almost never happens with screenplay writers when it comes to films.

The writer takes on a big responsibility if they are commissioned and allowed to work on the film. They will have a say in everything that happens from when the script leaves their hand from when they see it on the television. However, being able to work on our own screenplay is usually not an option for writers. After they have spent hours polishing their script they are put under enormous pressure to write new episodes or instalments of the production. They also get put under the pressure knowing that their idea will inevitably be warped or changed depending on the directors vision because most film companies see it as a waste of time and feel the writer will get in the way.

As a writer copyright is a big issue. I’m sure that everyone has seen a movie that resembles another movie that they had seen some time ago but sometimes screenplays and films become to similar and they begin to cross the line of plagiarism and copyright. This can be dangerous for writer because not only can it result in court, being fined or jail it can also give the writer a bad reputation within the film community and due to the fact that it’s already hard enough to get screenplays noticed it would be a tremendous fall-back.

In conclusion working as a writer is immensely difficult to break into. Even if you’re the best writer in the world it will still take some time to become noticed. An agent is probably the best way that you can break into working as a writer as he will help you gain contacts and possibly put you in touch with some of his contacts with commissioning bodies and independent production companies. As a freelance writer, which is 89% of all writers, usually you will sell your script to a production company and collect a payment for your script and this happens a majority of the time. An advantage to this though would be that after the production company has brought the rights to your script they can only use it for the allotted time that they brought it for. So even if the company brought your script for 2 years unfortunately you would not be able to sell those rights to anyone else within those 2 years, but once that time is up, you can begin looking for another company that may be interested. Becoming a writer is a very time consuming, stressful and rewarding feat but once accomplished gives a very high sense of achievement. Most writers, even famous writers now admit that it is a very difficult industry to break into. You have to have the right amount of luck, skill and determinedness to succeed and to make a living from it is even harder.