E4 has programmes such as the big bang theory which is
primarily aimed at people aged between 14-30 but may also have a secondary
audience of an older generation. This target audience is the same throughout
the channel through programming aimed at that target audience as well at their
iconic estings. These estings usually show clips that only people aged between
would find humours for example the half man half horse singing.
Another project that E4 have is E4 slackers. This is a
competition to allow young students to win cinema tickets to new upcoming
films. This doesn’t just re-enforce the fact that E4’s audience is primarily
teenagers but it shows that E4 want teenagers to tune in and watch their
broadcasting and therefore shows they choose certain programmes accordingly.
As well as their programming E4 also plans its programme
times later on in the night, for example the big bang theory is shown after 4 on
a week day but during holidays and weekends it is shown in the middle of the
day because it is the most popular show on E4 at the minuet and it allows
students to access the show and watch it during the day.
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